I bring ideas to life, using craft as a catalyst to business growth.

My work centres on brand systems for SaaS, shaping visual languages that scale across product, marketing, and content. I’m drawn to the balance between coherence and surprise, building foundations that hold while creating moments that stand out.

With over 15 years of experience, I started my career in London, working with studios and agencies on cultural and fashion projects for clients including Nike and the Barbican Centre. That background continues to influence how I approach creative work today, bringing a strong sense of craft, taste, and cultural awareness into the tech space.

I believe that great ideas create the spark, but it’s care for craft that signals quality and builds trust over time.