Contribution
During my collaboration with VideoAsk, I led the evolution of the visual identity, strengthening its clarity and consistency across touchpoints.
I structured and streamlined marketing assets, and art directed campaigns to align the brand with a more defined creative direction.
Product driven
I developed the design system, from modular structures to refined components, supporting scale without losing attention to detail for a product driven brand.
Takeaways
Among several campaigns, Takeaways became a key initiative, combining paid media with ongoing digital content.
I led the art direction and worked closely with external collaborators to shape the visual output of those mini books series.
