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ABOUT

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Bask

Shaping the brand that blends two distant cultures.

Collaborators:


Daniela Maestres

Jon Low

A Bask patisserie identity sitting between west and east.

BASK. is a Japanese Patisserie that makes cakes based on the Basque burnt cheesecake recipe with a Japanese twist.

I designed an identity that stems its core concept by cultural exchange between West and East.

Rooted in culture, but expressed in a contemporary way, it moves between influences without reducing them to aesthetic shortcuts.

Rooted in culture, but expressed in a contemporary way, it moves between influences without reducing them to aesthetic shortcuts.

Past and present, cultural symbols, scenes full of charm and refinement marry together.

Past and present, cultural symbols, scenes full of charm and refinement marry together.

Bask balances cultural references with a contemporary sensibility, avoiding clichés and building its identity through restraint and detail. A visual language that adapts across contexts and tells the same story.

Bask balances cultural references with a contemporary sensibility, avoiding clichés and building its identity through restraint and detail. A visual language that adapts across contexts and tells the same story.

Applications

Classic or Matcha? The temptation is all over. Lush vegetation, scenes full of charm and guilty pleasure mark the brand.

Bask


The brand that blends two distant cultures

Collaborators:


Daniela Maestres

Jon Low

A Bask patisserie identity sitting between west and east.

Explore all the projects

Explore all the projects

Are you growing your brand? Are you building something exciting?

Let’s chat.

dimitrapapastathi@gmail.com

reels made with Jitter
© dimitra papastathi 2026

Are you growing your brand? Are you building something exciting?

Let’s chat.

dimitrapapastathi@gmail.com

reels made with Jitter
© dimitra papastathi 2026

Are you growing your brand? Are you building something exciting?

Let’s chat.

dimitrapapastathi@gmail.com

reels made with Jitter
© dimitra papastathi 2026